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BRANDING

For the fourth MINI, students will focus on COLOR and UNITY. Students will first learn about color theory and unity and then will begin by creating a "mood board" to establish color schemes, patterns, shapes or icons, typefaces, etc. that come together to create a "unified" board. For the BIG assignment students will make up their own company to brand. They must create/establish the company's primary logo, secondary logo, submark, pattern, color palette, and typography styling. The overall brand should be cohesive.